Tag Archives: movie marketing

What To Take Away from Movie Marketing Switch at Disney Studios

Posted on January 20, 2012 by John Frost

Last week we learned of a shake-up in the marketing department for Walt Disney Pictures. They brought in a Hollywood outsider to take over a struggling department, but ultimately she was too far outside the club to be accepted by … Continue reading →

Posted in Corporate, Film, Walt Disney Pictures, Walt Disney Studios, Web/Tech | Tagged disney, disney pictures, disney studios, hollywood, marketing, movie industry, movie marketing, politics, technology, Walt Disney Studios | 4 Comments

Disney Studios Marketing Chief Sent Packing

Posted on January 9, 2012 by John Frost

Disney Studios marketing has been maligned by fans and insiders alike. Many place poor box office results for a number of films at its feet. This goes back more than a decade to films like Chicken Little and Meet The … Continue reading →

Posted in Film, Walt Disney Studios | Tagged Burbank, marketing, movie marketing, rich ross, Walt Disney Studios, wds | 5 Comments

Should Disney sell the Touchstone Label

Posted on January 7, 2012 by John Frost

In the early 1980′s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more … Continue reading →

Posted in Touchstone, Walt Disney Studios | Tagged branding, disney, disney pictures, disney studios, marketing, movie marketing, movie ratings, movie studio, pg, pg-13, touchstone | 13 Comments

Disney Goes Big with John Carter IMAX Poster

Posted on December 16, 2011 by John Frost

I have to say that this poster for the IMAX 3D version of “John Carter” (of Mars) does a terrific job at building a case for 3D. Instead of the typical head shot with a scenic background, you feel like … Continue reading →

Posted in Film, Film, Movies, Walt Disney Pictures | Tagged 3D, barsoom, imax, john carter, john carter of mars, movie marketing, poster | 9 Comments

Disney*Pixar one of First Brands to Get Branded Twitter Pages

Posted on December 9, 2011 by John Frost

Twitter rolled out a couple big changes today. A new twitter homepage and app that focuses the experience more on activity was the first to be announced. Then they also dropped a new type of Twitter page designed with brands … Continue reading →