Tag Archives: marketing

Belle and Beast go House Hunting in Viral Video

Disney has produced a very clever viral video purporting to be an episode of the popular HGTV’s House Hunters International TV show, but featuring Belle and Beast who have to decide which of the new Castle’s popping up in the … Continue reading

Posted in Walt Disney World | Tagged , , , , , , , , , , , , , , | 1 Comment

Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. … Continue reading

Posted in Film, Walt Disney Studios | Tagged , , , , , , , | 2 Comments

Disney Parks Launches New TV Commercials

A new series of commercials from Disney Parks has hit the airwaves. They position a Disney Parks vacation as a sort of memory factory from which there is a limited time to extract those precious moments. I say it a … Continue reading

Posted in Disneyland, Walt Disney World | Tagged , , , , , , , | 16 Comments

New Fantasyland Minisite Hides Mystery

Walt Disney World is attempting to drive up a little virtual excitement for New Fantasyland via a new micro-site. The site claims there is a curse preventing all the information about the new land from being revealed and a hero … Continue reading

Posted in Walt Disney World | Tagged , , , , , , , , , , , | 2 Comments

Disney Parks Kids Focused Commercial Leads to Questions About Theme Park Marketing

A new commercial highlighting Disney Parks as “The Place Where Dreams Come True” is a well produced minute-long video that attempts to capture the spirit of why kids love to visit Disney’s theme parks so much. Of course, there’s no … Continue reading

Posted in Disneyland, Walt Disney World | Tagged , , , , , , , | 3 Comments