Tag Archives: marketing

Mike Wazowski Kicks Off Monstrous Summer at Disney Parks

Tonight Spaceship Earth transformed into “Monsters University” Star Mike Wazowski to help announce 24 hour events that will include special parties for the Magic Kingdom, Disneyland, and Disney California Adventure. Sully put in a brief ‘scary’ appearance too. “This summer, … Continue reading

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Disney World Monstrous Summer

Disney World has moved on from limited time magic to a more traditional – come see all the cool new stuff we have – marketing campaign for the summer. They’re calling in the Monstrous Summer. Here’s the first TV spot: … Continue reading

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The Park – Innovation

In addition to creating “The Happiest Place on Earth”, Disneyland was innovative in many other ways. In the 50’s, believe it or not, waiting lines at banks or airports were traditionally a straight line.  Sometimes a movie theater would bend … Continue reading

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Disney Topiary Featured In Surprise Viral Video

Disney has pulled off a great bit of video fun with their latest viral marketing effort for the Flower & Garden Festival at EPCOT. They created a ‘topiary’ of Captain Hook to advertise the festival then set it up in … Continue reading

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Monsters University: 2nd Viral Ad From Pixar

Pixar studios is taking a different tact on their marketing for Monsters University. Instead of just releasing your typical movie trailers, they’re also releasing short ads from Monsters University as if it were a real school. Here’s the 2nd, A … Continue reading

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