• Disney World Monstrous Summer
    Disney World Monstrous Summer

    Disney World has moved on from limited time magic to a more traditional – come see all the cool new stuff we have – marketing campaign for the summer. They’re calling in the Monstrous Summer. Here’s the first TV spot: I like it, just wish they’d get footage of the…

  • The Park – Innovation
    The Park – Innovation

    In addition to creating “The Happiest Place on Earth”, Disneyland was innovative in many other ways. In the 50’s, believe it or not, waiting lines at banks or airports were traditionally a straight line.  Sometimes a movie theater would bend them around a corner; the Department of Motor Vehicles would…

  • Monsters University: 2nd Viral Ad From Pixar
    Monsters University: 2nd Viral Ad From Pixar

    Pixar studios is taking a different tact on their marketing for Monsters University. Instead of just releasing your typical movie trailers, they’re also releasing short ads from Monsters University as if it were a real school. Here’s the 2nd, A Message from The Dean: I think it’s working. How about…

  • Belle and Beast go House Hunting in Viral Video
    Viral Video with Belle and Beast

    Disney has produced a very clever viral video purporting to be an episode of the popular HGTV’s House Hunters International TV show, but featuring Belle and Beast who have to decide which of the new Castle’s popping up in the Magic Kingdom to move into. This video already has over…

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