Tag Archives: marketing

The Park – Innovation

In addition to creating “The Happiest Place on Earth”, Disneyland was innovative in many other ways. In the 50’s, believe it or not, waiting lines at banks or airports were traditionally a straight line.  Sometimes a movie theater would bend … Continue reading

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Disney Topiary Featured In Surprise Viral Video

Disney has pulled off a great bit of video fun with their latest viral marketing effort for the Flower & Garden Festival at EPCOT. They created a ‘topiary’ of Captain Hook to advertise the festival then set it up in … Continue reading

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Monsters University: 2nd Viral Ad From Pixar

Pixar studios is taking a different tact on their marketing for Monsters University. Instead of just releasing your typical movie trailers, they’re also releasing short ads from Monsters University as if it were a real school. Here’s the 2nd, A … Continue reading

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Limited Time Magic – Week 3 Returns Long Lost Friends

Over at Disneyland there are two on-going Limited Time Magic events. The Salute to the Golden Horseshoe Revue continues as does Bayou Bash. I’ve been reading reviews of the Horseshoe tribute and they’re almost uniformly positive with great things to … Continue reading

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Oz the Great and Powerful – Which Witch is Which?

So Disney is playing coy with a few elements of Oz the Great and Powerful. For instance, we know from the previews and art that one of the wicked witches turns green… we just don’t know which one. And thus, … Continue reading

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