Tag Archives: marketing

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.   … Continue reading

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Dr. John’s 2014 Prescriptions for Walt Disney World

Normally at this time of year, I write a retrospective piece looking back at the year in Disney, but for personal reasons, I’ve decided now is the time to look forward, not back. Instead of recollections, I’m writing prescriptions.These are … Continue reading

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Walt Disney World opens Instagram Account

Walt Disney World had added another social media platform to their quiver of digital arrows. It looks like they plan to feature the best photos of the parks and resort taken by their fans. You can follow them at @WaltDisneyWorld … Continue reading

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Monsters University – New TV Spot

A new TV spot shows a bit of the rivalry between Mike and Sulley at Monsters University. One is the teacher’s pet and the other a party animal. How will they come to work together? That promises to be the … Continue reading

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