Tag Archives: marketing

Star Wars Weekend – Terrific Ad

I always look forward to the marketing efforts for Star Wars Weekends each year. The conjunction of Star Wars and Disney World creates for some interesting opportunities to play with peoples preconceived notions. Take this ad for instance: What a … Continue reading

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Virtual Ride-Through of Seven Dwarfs Mine Train Roller Coaster

Chalk one up for Disney’s marketing team at Yellow Shoes Creative Group. They’ve created this amazing computer graphic virtual version of the Seven Dwarfs Mine Train to use in advertising the ride. It’s only 15 seconds long, but does a … Continue reading

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Dispatch from Disneyland – Save 50% Through End of March

I’m pleased and honored to report that more excellent reviews of “Dispatch from Disneyland: Stories and Essays from the Happiest Place on Earth” have been received. Kyle at Laughing Place and Trevor at Flickering Myth each gave it two thumbs … Continue reading

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Alone in the Park, What Would You Do? – Dispatch From Disneyland

Alone at Disneyland explores what it’s like to be at Disneyland on a rainy day and the magic that occurs when you’re the last guest in the park. It is one of 28 stories and essays in my new book … Continue reading

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FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.   … Continue reading

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