Tag Archives: marketing

Monsters University: 2nd Viral Ad From Pixar

Pixar studios is taking a different tact on their marketing for Monsters University. Instead of just releasing your typical movie trailers, they’re also releasing short ads from Monsters University as if it were a real school. Here’s the 2nd, A … Continue reading

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Limited Time Magic – Week 3 Returns Long Lost Friends

Over at Disneyland there are two on-going Limited Time Magic events. The Salute to the Golden Horseshoe Revue continues as does Bayou Bash. I’ve been reading reviews of the Horseshoe tribute and they’re almost uniformly positive with great things to … Continue reading

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Oz the Great and Powerful – Which Witch is Which?

So Disney is playing coy with a few elements of Oz the Great and Powerful. For instance, we know from the previews and art that one of the wicked witches turns green… we just don’t know which one. And thus, … Continue reading

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Belle and Beast go House Hunting in Viral Video

Disney has produced a very clever viral video purporting to be an episode of the popular HGTV’s House Hunters International TV show, but featuring Belle and Beast who have to decide which of the new Castle’s popping up in the … Continue reading

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Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. … Continue reading

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