Tag Archives: marketing

Virtual Ride-Through of Seven Dwarfs Mine Train Roller Coaster

Chalk one up for Disney’s marketing team at Yellow Shoes Creative Group. They’ve created this amazing computer graphic virtual version of the Seven Dwarfs Mine Train to use in advertising the ride. It’s only 15 seconds long, but does a … Continue reading

Posted in Walt Disney World | Tagged , , , , , , , , | Leave a comment

Dispatch from Disneyland – Save 50% Through End of March

I’m pleased and honored to report that more excellent reviews of “Dispatch from Disneyland: Stories and Essays from the Happiest Place on Earth” have been received. Kyle at Laughing Place and Trevor at Flickering Myth each gave it two thumbs … Continue reading

Posted in Books, Dispatch from Disneyland | Tagged , , , , , , | 2 Comments

Alone in the Park, What Would You Do? – Dispatch From Disneyland

Alone at Disneyland explores what it’s like to be at Disneyland on a rainy day and the magic that occurs when you’re the last guest in the park. It is one of 28 stories and essays in my new book … Continue reading

Posted in Books, Dispatch from Disneyland | Tagged , , , , , , , | Comments Off

FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.   … Continue reading

Posted in Walt Disney World | Tagged , , , , , , , , , , , , | 9 Comments

Dr. John’s 2014 Prescriptions for Walt Disney World

Normally at this time of year, I write a retrospective piece looking back at the year in Disney, but for personal reasons, I’ve decided now is the time to look forward, not back. Instead of recollections, I’m writing prescriptions.These are … Continue reading

Posted in Walt Disney World | Tagged , , , , , , , , , , , , , , , , , , , | 11 Comments