A Disney theme park coming to Shanghai has been rumored for a few years now. This latest bit of news makes it sound more like Shanghai is trying to attract Disney, not vica-versa. I don’t see Disney funding this on their own right now, but… Read More »Shanghai Disney Rumor Persists
Andrew Kam, a former Coca-Cola executive with 20 years of experience in China, has been named managing director of Hong Kong Disneyland. Kam comes to HKDL with a specialized marketing background that will be used to draw more Chinese tourists to the park. Bill Ernest,… Read More »Hong Kong Disneyland Hearts Coca-Cola
Disney has made an offer to the Hong Kong Government, their partners in Hong Kong Disneyland, to refinance the debt that was created to build the park. This would allow the park to expand more quickly and increase attendance. This same sort of deal was… Read More »Disney tells Hong Kong Disneyland, they’ll bail them out
This commercial for Hong Kong Disneyland’s version of “it’s a small world” is Pop-tastic! I mean who hasn’t dreamed of shooting a rock video inside IASW. I hope it helps to bring guests into the park. The video is obviously highly produced, but the presence… Read More »Ad for Hong Kong Disneyland “it’s a small world”
Hong Kong Disneyland has shown some recent success in growing its attendance numbers by selling the Chinese on what they already know — their own culture. Year of the Rat Mouse and Chairman Mickey have been two successful promotions for the struggling park. Now the… Read More »Hong Kong Disneyland opens “it’s a Disney character world”
The word coming from Disney’s first mainland Asia theme park these days is that there is a light at the end of the tunnel. The park is reporting higher attendance levels attributed to the “Year Of the Mouse” festival and Disney attuning its offerings to… Read More »Hong Kong Disneyland fine tuning strategy