Tag Archives: hkdl

Hong Kong Disneyland Hearts Coca-Cola

Andrew Kam, a former Coca-Cola executive with 20 years of experience in China, has been named managing director of Hong Kong Disneyland. Kam comes to HKDL with a specialized marketing background that will be used to draw more Chinese tourists … Continue reading

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Disney tells Hong Kong Disneyland, they’ll bail them out

Disney has made an offer to the Hong Kong Government, their partners in Hong Kong Disneyland, to refinance the debt that was created to build the park. This would allow the park to expand more quickly and increase attendance. This … Continue reading

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Ad for Hong Kong Disneyland “it’s a small world”

This commercial for Hong Kong Disneyland’s version of “it’s a small world” is Pop-tastic! I mean who hasn’t dreamed of shooting a rock video inside IASW. I hope it helps to bring guests into the park. The video is obviously … Continue reading

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Hong Kong Disneyland opens “it’s a Disney character world”

Hong Kong Disneyland has shown some recent success in growing its attendance numbers by selling the Chinese on what they already know — their own culture. Year of the Rat Mouse and Chairman Mickey have been two successful promotions for … Continue reading

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Hong Kong Disneyland fine tuning strategy

The word coming from Disney’s first mainland Asia theme park these days is that there is a light at the end of the tunnel. The park is reporting higher attendance levels attributed to the “Year Of the Mouse” festival and … Continue reading

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