Tag Archives: franchise

How the Walt Disney Company Solved The “Boy Problem”

The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from … Continue reading

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Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. … Continue reading

Posted in Film, Walt Disney Studios | Tagged , , , , , , , | 2 Comments

The Muppets Disappoints

The Muppets, the seventh film bringing Jim Henson’s The Muppets to the silver screen, is receiving tremendous critical and popular acclaim. It currently holds a 97% rating, “Certified Fresh,” on Rotten Tomatoes, gets 4.5 stars out of 5 from the … Continue reading

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Pulling the Strings on Disney’s The Muppets

It’s been 12 years since the last big screen adventure that stared The Muppets. And there was a good reason for that, the films were creative and box office disappointments. Disney’s challenge, since taking over the brand, has been to … Continue reading

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John Carter of Mars — New on the set details

A terrific blog in the Guardian talks with John Carter (of Mars) director Andrew Stanton and reveals a couple of key behind the scenes details that promise to make this the next franchise hit for Disney. I felt that if … Continue reading

Posted in Film | Tagged , , , , , , , , , , , , , , , | 3 Comments