Tag Archives: franchise

Zetus Lapetus…Zenon is 15!

Disney Channel has created a lot of franchises in its rather short lifespan. Hannah Montana, Wizards of Waverly Place and Lizzie McGuire all had rather large fan bases and expansive franchise work, and those are just the shows. If you … Continue reading

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Walt Disney Studios Greenlights Artemis Fowl Movie, Finally

With a fan base that rival’s Harry Potter the Artemis Fowl books by Eoin Colfer have spent a lot of time on the best sellers list. Now Disney hopes it can weave that into box office gold as well with … Continue reading

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“Teen Beach Movie” makes viewers Surf Crazy

Let me take you back to 2006. I was 9 years old and High School Musical had just premiered. It blew up at my school, my day care, everywhere. It was THE defining film of my age group at the … Continue reading

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How the Walt Disney Company Solved The “Boy Problem”

The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from … Continue reading

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Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. … Continue reading

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