franchise

  • Zetus Lapetus…Zenon is 15!
    Zetus Lapetus…Zenon is 15!

    Disney Channel has created a lot of franchises in its rather short lifespan. Hannah Montana, Wizards of Waverly Place and Lizzie McGuire all had rather large fan bases and expansive franchise work, and those are just the shows. If you count the films, you include High School Musical, Camp Rock…

  • How the Walt Disney Company Solved The “Boy Problem”
    How the Walt Disney Company Solved The “Boy Problem”

    The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV where a “television franchise” could…

  • The Muppets Disappoints
    The Muppets Disappoints

    The Muppets, the seventh film bringing Jim Henson’s The Muppets to the silver screen, is receiving tremendous critical and popular acclaim. It currently holds a 97% rating, “Certified Fresh,” on Rotten Tomatoes, gets 4.5 stars out of 5 from the viewing public, and even claimed a very glowing review here…

  • Pulling the Strings on Disney’s The Muppets
    Pulling the Strings on Disney’s The Muppets

    It’s been 12 years since the last big screen adventure that stared The Muppets. And there was a good reason for that, the films were creative and box office disappointments. Disney’s challenge, since taking over the brand, has been to find a way to recapture the old magic and bring…

  • John Carter of Mars — New on the set details
    John Carter of Mars — New on the set details

    A terrific blog in the Guardian talks with John Carter (of Mars) director Andrew Stanton and reveals a couple of key behind the scenes details that promise to make this the next franchise hit for Disney. I felt that if the actor was really there looking into the eyes of…

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