Tag Archives: disney marketing

What Does Adele Dazeem Think Of Muppets Most Wanted?

A new TV trailer is out for “Muppets Most Wanted.” Apparently Adele Dazeem is a movie critic now. I wonder what Miss Piggy thinks? Adele Dazeem, of course, is the ‘persona’ created by John Travolta’s infamous flub of Idina Menzel’s … Continue reading

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FastPass+ and MyMagic+ takeover Disney World – Part 3: The Marketing Push Begins

Update: Welcome to NY Times readers. Please find the latest news on MyMagic+ and Fastpass+ here. See all of our coverage here. Finally, I hope you’ll take a moment to discover my new book on the Magic of Disneyland.   … Continue reading

Posted in Walt Disney World | Tagged , , , , , , , , , , , , | 9 Comments

Disney Gives 8-Bit Makeover to London Street for Wreck-it Ralph UK Debut

I think Disney’s marketing team has picked up their game a bit in 2012 and 2013 appears to be getting off to a great start too. Check out how they’ve remade East London’s famous Brick Lane into “8-Bit Lane” to … Continue reading

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Disney Movie Marketing Encounters Another Obstacle

After the movie marketing debacle that was Disney’s John Carter (of Mars) heads rolled around the Walt Disney Studios. Exits included people from the marketing department, including its chief MT Carney, all the way up to studio head Rich Ross. … Continue reading

Posted in Film, Walt Disney Studios | Tagged , , , , , , , | 2 Comments

Woola – The Real Star of John Carter?

Does it say something about your movie when more people are talking about a complete digital creation than the film’s real life stars? Well Woola is getting some of the best comments from John Carter. Disney Marketing is finally getting … Continue reading

Posted in Film | Tagged , , , , , | 14 Comments