Tag Archives: Disney Consumer Products

Fashion Icon Stretches Mickey Mouse to His Limits in New Line

If there’s been a hallmark of Disney Consumer Products over the last decade, it’s been their willingness to let artists take Disney’s #1 corporate icon Mickey Mouse in new directions. And, amazingly enough, Mickey has shown that his power as … Continue reading

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Disney Store to add Apple Pay NFC mobile payments

Disney continues to rollout its new concept Disney Store with the latest opening in Syracuse, NY and one in Rome, Italy. It also made news recently by agreeing to accept Apple Pay at some Disney Store locations (as well as … Continue reading

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Disney sells record 40.9 billion in licensed merchandise in 2013

With properties like Marvel Superheroes, Disney Princesses, Pixar’s Cars, and Lucasfilm’s “Star Wars” the Walt Disney Company rang up a record 40.9 billion in global retail sales in 2013 The sales topped 2012′s $39.4 billion, $37.5 billion, in 2011, and … Continue reading

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Disney Consumer Products Debuts New Toy Lines at Toy Fair 2014 in New York City

During a special event at the 2014 American International Toy Fair, Disney Consumer Products unveiled four new toy lines expected to hit stores this year. Actors Andrew Garfield and Jorge Vega of the upcoming film Amazing Spider-Man 2 debuted new … Continue reading

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Disney Adds More Branded Healthy Fruit Snack Options

I remember when Disney first decorated apples at the local grocery store with a Snow White sticker. What marvelous cross-marketing, I thought. Although perhaps with a mixed message since Snow’s apple was poisoned by the Wicked Queen. That aside, Disney … Continue reading

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