dis

  • Will Disney’s Copyright on Mickey Mouse Ever Expire?
    Will Disney’s Copyright on Mickey Mouse Ever Expire?

    Fifteen years ago Congress passed a 20 year extension of copyright in the USA. The Sonny Bono Copyright Extension Act was also known as the Mickey Mouse Copyright Extension as The Walt Disney Company’s desire to keep Mickey Mouse protected by copyright was a significant driving force behind the legislation….

  • The Walt Disney Company Named Most Socially Responsible
    The Walt Disney Company Named Most Socially Responsible

    Editor: Please welcome new guest author Katie. She brings with her a unique business perspective to the blog. Forbes announced recently that a consulting firm called Reputation Institute has determined the companies with the best reputations for being socially responsible and being an overall good place to work. The firm…

  • What ESPN Tells us about Disney’s Future
    What ESPN Tells us about Disney’s Future

    If you want to see the Disney Company succeed you might want to hold off on supporting that unbundling proposal or cutting the cord from your cable system. Disney’s fortunes have become almost inextricably tied to the success of ESPN and its related networks. In fact, ESPN is frequently responsible…

  • How the Walt Disney Company Solved The “Boy Problem”
    How the Walt Disney Company Solved The “Boy Problem”

    The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from a background in network TV where a “television franchise” could…

  • Disney to Acquire Lucasfilm
    Disney to Acquire Lucasfilm

    In a major announcement today, the Walt Disney Company announced it would acquire Lucasfilm. The rumors of this acquisition had been percolating to the surface over the last few days. More details soon, but here’s the press release to get starred. As if that big news wasn’t enough, they also…

  • Jay Rasulo Talks Up Disney’s Fiscal Future
    Jay Rasulo Talks Up Disney’s Fiscal Future

    Financially, this last quarter may have been a bit rougher than The Walt Disney Company forecasted, but things are alright now. At least according to CFO Jay Rasulo. One of the things new studio boss Alan Horn has been doing is reviewing all existing film projects, apparently he saw something…

Posts navigation