Tag Archives: branding

Disney acquires Marvel – Superheroes to join Disney fold

I had to check my calendar to make sure it wasn’t April Fools when the news of The Walt Disney Company’s latest acquisition rolled across my screen. Disney is now the proud owner of Marvel Entertainment at a cost of … Continue reading

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Disney Branding Hits The New York Times

No less than 4 people have forward this NY Times article on the new ‘family lifestyle’ look for The Disney Brand. The most expensive piece of clothing sold by the Walt Disney Company six years ago was a $75 sweatshirt … Continue reading

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New Jostens Center preparing to open at Disney’s Wide World of Sports

When last we heard of the Jostens Center it was just concept art. But now it’s nearing completion and ready to open for thousands of amateur and professional athletes to compete and train in. Looks pretty good. The state of … Continue reading

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Pixar marketing UP at San Diego Comic-Con

Peter Sciretta from /film found that Disney had layered some advertising for the next film from Pixar, Up, into his hotel’s elevator. As little as we know about Up, it sounds absolutely fantastical and these images certainly re-inforce that feeling.

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ESPN – The Themepark

It may have slipped under your radar last week, but there was some big news concerning two of the Walt Disney Company’s big brands. ESPN and Walt Disney World come together once a year for ESPN – The Weekend, a … Continue reading

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