Tag Archives: branding

AT&T Becomes Official Wireless Provider of Disney Parks

As Walt Disney World moves closer to fully implementing it $2 billion Next-Gen technology MyMobile Magic, having high speed internet connection for your mobile phone becomes more important than ever. So I’m not at all surprised that Disney and AT&T … Continue reading

Posted in Disneyland, Walt Disney World | Tagged , , , , , , , , , , , , , | 6 Comments

Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

Disney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there … Continue reading

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Disney Parks Kids Focused Commercial Leads to Questions About Theme Park Marketing

A new commercial highlighting Disney Parks as “The Place Where Dreams Come True” is a well produced minute-long video that attempts to capture the spirit of why kids love to visit Disney’s theme parks so much. Of course, there’s no … Continue reading

Posted in Disneyland, Walt Disney World | Tagged , , , , , , , | 3 Comments

Should Disney sell the Touchstone Label

In the early 1980′s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more … Continue reading

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Disney acquires Marvel – Superheroes to join Disney fold

I had to check my calendar to make sure it wasn’t April Fools when the news of The Walt Disney Company’s latest acquisition rolled across my screen. Disney is now the proud owner of Marvel Entertainment at a cost of … Continue reading

Posted in Comics, Corporate, Disney Consumer Products, pixar, Themepark Industry, Walt Disney Studios | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 21 Comments