Tag Archives: branding

Disney Parks Kids Focused Commercial Leads to Questions About Theme Park Marketing

A new commercial highlighting Disney Parks as “The Place Where Dreams Come True” is a well produced minute-long video that attempts to capture the spirit of why kids love to visit Disney’s theme parks so much. Of course, there’s no … Continue reading

Posted in Disneyland, Walt Disney World | Tagged , , , , , , , | 3 Comments

Should Disney sell the Touchstone Label

In the early 1980′s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more … Continue reading

Posted in Touchstone, Walt Disney Studios | Tagged , , , , , , , , , , | 14 Comments

Disney acquires Marvel – Superheroes to join Disney fold

I had to check my calendar to make sure it wasn’t April Fools when the news of The Walt Disney Company’s latest acquisition rolled across my screen. Disney is now the proud owner of Marvel Entertainment at a cost of … Continue reading

Posted in Comics, Corporate, Disney Consumer Products, pixar, Themepark Industry, Walt Disney Studios | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | 21 Comments

Disney Branding Hits The New York Times

No less than 4 people have forward this NY Times article on the new ‘family lifestyle’ look for The Disney Brand. The most expensive piece of clothing sold by the Walt Disney Company six years ago was a $75 sweatshirt … Continue reading

Posted in Disney Consumer Products | Tagged , , , , , , , | 2 Comments

New Jostens Center preparing to open at Disney’s Wide World of Sports

When last we heard of the Jostens Center it was just concept art. But now it’s nearing completion and ready to open for thousands of amateur and professional athletes to compete and train in. Looks pretty good. The state of … Continue reading

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