A new immersive guest experience is coming to Walt Disney World on July 27th when the MagicBand+ launches. The technology in the MagicBand+ can do everything a regular MagicBand can do and it layers on new interactive features. The new tech includes color-changing lights, haptic… Read More »MagicBand+ to add new magic to Walt Disney World starting July 27
A new interactive layer to the Disney theme park guest experience is about to be unlocked. The newest generation of the MagicBand wearable device, MagicBand+, is launching this summer. Guests wearing the MagicBand+ will be able to access a new integration of the physical, digital,… Read More »New MagicBand+ Unlocks Interactive Experiences at Walt Disney World Resort
We’ve all had that slightly depressing experience of getting the wake up call from Mickey Mouse on your final day of a Disney Vacation. It’s a sad feeling knowing you’ll soon be leaving the magic behind, but a new magical surprise from Disney Parks will… Read More »Disney adds post-vacation magic via Play Disney Parks app
Disney Imagineering’s research division is actively working with brilliant student groups around the world. It’s a big part of their recruitment program and occasionally creates something that could make its way into the parks or resorts in a few years. A new project from the… Read More »Imagineering Research creates Augmented Reality digital character tool
It’s official you can now join in the rebellion as part of Star Wars: Secrets of the Empire hyper-reality experiene at Disney Springs. Brought to you by The Void and Luxasfilm’s ILMxLAB, the experience transports you deep into the beloved Star Wars universe where you… Read More »Star Wars Hyper-Reality Experience now open at Disney Springs
The first Force Friday event in 2015 was celebrated by Star Wars fans around the globe. This year Disney and Lucasfilm are taking the event into a new dimension – augmented reality. Find the Force, a global augmented reality (AR) event rolling out on Force… Read More »Force Friday Star Wars Augmented Reality Fun
One of the amazing research teams at Disney Research division of Walt Disney Imagineering has come up with a way to allow the animated world to interact with the real world in real tie on the screen. They call their first official proof of concept… Read More »Disney research let’s you interact with virtual characters via augmented reality
To me the real promise of the next-generation technology Walt Disney World reportedly spent northwards of $1.6 billion installing in its parks has always been to augment the guest experience with even more magic. Disney chose to start with a different set of items; such… Read More »NextGen Technology StoryMaker adds personalized farewell to “it’s a small world”