Advertising

  • TRON: Legacy Billboard Adorns Sunset Blvd
    TRON: Legacy Billboard Adorns Sunset Blvd

    Drivers along Hollywood’s Sunset Boulevard can welcome one more eye-catching advertisement to the roster of billboards along the world famous road. This TRON: Legacy billboard even lights up the night for some extra excitement. TRON: Legacy opens in theaters near you and at participating Disney Digital 3D™ and IMAX® 3D…

  • Tron-o-Rail a divider, not a uniter?
    Tron-o-Rail a divider, not a uniter?

    Jason Garcia of the Orlando Sentinel looks into how the new Tron-o-Rail is dividing fans over its value as a marketing tool for Tron Legacy. I still haven’t seen the actual monorails in person (that’s my goal this weekend), but I have seen the videos. I still fall into the…

  • Tron-o-Rail Debuts at EPCOT
    Tron-o-Rail Debuts at EPCOT

    Orlando Attractions Magazine has scored some of the first video of the newly wrapped Monorail advertising for Disney’s upcoming film TRON Legacy. I don’t know about you, but I’m loving it: Now, some people have been complaining about this being a blatant ad that takes people out of the park…

  • Werther’s Candy Ad filmed at EPCOT
    Werther’s Candy Ad filmed at EPCOT

    As a kid, one of the joys of visiting my grandparents was knowing I would be offered a Werther’s butterscotch candy from the bowl beside my grandfather’s favorite chair. I’ve never lost that love of Werther’s and fully intend to have my own bowl to dole out to the grandkids…

  • Fallen Princesses
    Fallen Princesses

    A few years ago Disney Parks hired Annie Leibovitz to turn her photographers eye on Disney’s famous characters for use in an advertising campaign for the theme parks. Leibovitz took celebrities and put them in the role of those characters and a very popular campaign was born. Take for instance…

  • WALL-E and Apple: Product Placement or Product Inspiration?
    WALL-E and Apple: Product Placement or Product Inspiration?

    The buzz coming into WALL-E was that the films designers were inspired by Apple’s product design in their creation of the EVE robot. Pixar went as far as inviting Apple designer Jonathan Ive to consult with Pixar artists. Today’s story in AdAge suggests Pixar went even farther and intentionally placed…

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