Category Archives: Walt Disney Studios

What To Take Away from Movie Marketing Switch at Disney Studios

Posted on January 20, 2012 by John Frost

Last week we learned of a shake-up in the marketing department for Walt Disney Pictures. They brought in a Hollywood outsider to take over a struggling department, but ultimately she was too far outside the club to be accepted by … Continue reading →

Posted in Corporate, Film, Walt Disney Pictures, Walt Disney Studios, Web/Tech | Tagged , , , , , , , , , | 4 Comments

Disney Studios Marketing Chief Sent Packing

Posted on January 9, 2012 by John Frost

Disney Studios marketing has been maligned by fans and insiders alike. Many place poor box office results for a number of films at its feet. This goes back more than a decade to films like Chicken Little and Meet The … Continue reading →

Posted in Film, Walt Disney Studios | Tagged , , , , , | 5 Comments

Should Disney sell the Touchstone Label

Posted on January 7, 2012 by John Frost

In the early 1980′s the Walt Disney Studios found it could make money with PG movies like Never Cry Wolf, Condorman, and Tron. The only problem was the heat they were taking for tarnishing the ‘Disney’ name with the more … Continue reading →

Posted in Touchstone, Walt Disney Studios | Tagged , , , , , , , , , , | 13 Comments

Muppets Facebook Fan-A-Thon

Posted on October 22, 2011 by Amanda Correia

Maybe I should just expect perfection at this point from The Muppets advertising campaign. Yet, I can’t help but continuously be blown away by how truly wonderful it is. Aside from their hilarious teaser trailers and viral videos, the folks at Disney … Continue reading →

Posted in Current Affairs, Film, Film Production, Games, Muppets, Online, Walt Disney Pictures, Walt Disney Studios | Tagged , , , , , | 3 Comments

Disney Passes $1 Billion at the Box Office

Posted on October 10, 2011 by John Frost

For 15 of the last 18 years and the sixth consecutive year, The Walt Disney Studios has passed $1 billion in domestic box office booty. The total was reached with help from Pirates Of The Caribbean 4: On Stranger Tides, … Continue reading →

Posted in Walt Disney Studios | Tagged , , , , , , | 4 Comments