Category Archives: Corporate

The Walt Disney Company Named Most Socially Responsible

Editor: Please welcome new guest author Katie. She brings with her a unique business perspective to the blog. Forbes announced recently that a consulting firm called Reputation Institute has determined the companies with the best reputations for being socially responsible … Continue reading

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What ESPN Tells us about Disney’s Future

If you want to see the Disney Company succeed you might want to hold off on supporting that unbundling proposal or cutting the cord from your cable system. Disney’s fortunes have become almost inextricably tied to the success of ESPN … Continue reading

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New Disney Legends To Be Inducted at D23 Expo

As is the new tradition, a fresh crop of Disney Legends will be inducted at this year’s D23 Expo in Anaheim on Saturday August 10. Included in the class are Monsters Inc. and Monsters University stars Billy Crystal and John … Continue reading

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Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

Disney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there … Continue reading

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How the Walt Disney Company Solved The “Boy Problem”

The most crucial difference between Michael Eisner and his successor at Disney, Bob Iger turns out to be a belief in building around franchises. The buzzword from Eisner was always synergy, code word for cooperation between divisions. Iger came from … Continue reading

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