Disney is pulling out all the stops to get the word out about the new Pandora – The World of Avatar. Three mobile LED screen trucks have been spotted driving up and down International Drive and other tourist districts in the Orlando area.
In addition to showing a clip of a flying banshee from Avatar, the sign on the side of the truck reads “Fly on the back of a Banshee.” Other screens direct people to visit Disney’s Animal Kingdom where they can find Pandora – The World of Avatar. It looks like there’s also a clip that shows the bio-luminescent forest from the Na’vi’ River Journey ride.
These mobile LED trucks are pretty cool. I hope they don’t stink of desperation too much.
This is the sort of advertisement you normally only see in New York City or Las Vegas. It’s a bit of a shock to see them promoting Disney’s new land at Disney’s Animal Kingdom. Perhaps word hasn’t yet spread that far beyond us big Disney fans.
Ask your neighbors and co-workers if they have heard of Pandora – The World of Avatar? If so, are they planning a trip to see it?