We were at yesterday’s grand opening for Disney Springs’ new Town Center district and enjoyed touring the many new experiences. Disney’s team of Imagineers and trade craft workers really outdid themselves building a space that rivals any mall for its design and beauty. 23 retail locations and seven specialty-dining locations opened yesterday in the expansion with more to come throughout the summer.
We also learned of four new stores that have just been announced as joining the Disney Springs lineup.
- Origins: A high-performance skincare retailer featuring products formulated with certified organic ingredients and 100 percent natural essential oils. The socially-conscious brand employs earth-friendly practices, including a Plant-A-Tree program.
- Sugarboo & Co.: With products featuring creative and whimsical designs, this family-run business offers artful prints, home goods, paper products, accessories and more.
- Superdry: Focusing on clothing with designs that fuse vintage Americana and Japanese-inspired graphics with a British style, Superdry offers a variety of products ranging from outerwear and knitwear to leather goods and leisurewear.
- TUMI: A leading global brand of premium travel, business and lifestyle accessories.
By the end of this month, the following venues will open:
Aristocrepes
Lilly Pulitzer
TROPHY ROOM
STK Orlando
Other locations expected to open in Town Center at Disney Springs this summer include:
Anthropologie
Blaze Fast-Fire’d Pizza
Coca-Cola Store and Rooftop Beverage Bar
Columbia Sportswear
Free People
Frontera Cocina
Homecoming – Florida Kitchen and Shine Bar
Johnny Was
LACOSTE
Luxury of Time by Diamonds International
Oakley
Origins
Shore
Sugarboo & Co.
Superdry
TUMI
UNIQLO
Vince Camuto
Already open are:
ALEX AND ANI
American Threads
Edward Beiner
Everything But Water
francesca’s
Johnston & Murphy
kate spade new york
Kipling
L’Occitane en Provence
Lucky Brand
MAC Cosmetics
Melissa Shoes
Na Hoku
PANDORA
Sephora
Sperry
Tommy Bahama
UGG
Under Armour Brand House
UNOde50
Vera Bradley
Volcom
ZARA
In addition to these venues, seven new specialty-dining locations are now open at Disney Springs:
Amorette’s Patisserie
B. Wolf’s Sausage Co.
D-Luxe Burger
Morimoto Asia Street Food
Sprinkles
The Daily Poutine
YeSake
When complete, Disney Springs will have doubled the number of locations that Downtown Disney once held. Guests will be able to explore more than 150 establishments plus numerous entertainment areas with live performances every day.
Previously: The made-up history of Disney’s new shopping and dining center – Disney Springs.
It was great and a wonderful addition, but I did notice that as the day grew longer, the crowds migrated back to the old stand by and by 7pm Marketplace was rocking busy but Town Center was notably down on foot traffic. Same for West Side and the Landing, VERY busy while Town Center just not on the same level of population density. Not a good sign for the first day. I theorized its because Town Center is lacking in the Disney. Among other unique experiences, Marketplace has : 12 days of Christmas, Once upon a Toy, World of Disney, and the Co-Op, West Side has : Marvel, Star Wars, Candy Cauldron. I think Disney will find the are going to have to infuse Town Center not only with high end retail but with Disney Retail in order for it to really succeed on the same level as other parts of Disney Springs. The F&B options in Town Center seem to be doing better then the retail. The lines for D-Luxe, Amorettes Patisserie, and most notably… Sprinkles, were significant.
Agreed! People want unique experiences, not stores they can get back home.
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