Just when you thought Innoventions was ringing its death knell, a new colorful experience opens at EPCOT’s mini-corporate playground. Colortopia brings the message of the Glidden paint brand to park guests as it entertains, informs and inspires them with buckets of color. The new exhibit was dedicated with the help of Mickey and Minnie Mouse on November 13th.
At the Colortopia exhibit guests will walk through three unique areas to encounter exciting interactions that bring to life color theory, the psychology of color and the perception of color, all while engaging guests in fun and surprising hands-on activities.
The Colortopia exhibit by Glidden paint demonstrates that color is not only a visual treat, but also a dynamic and emotional experience. A visit to the highly interactive, over 3,700-square-foot Colortopia exhibit is expected to last about 30 minutes.
“Combining Glidden paint’s rich tradition of innovation and color inspiration with the creative power of Walt Disney Imagineering was a perfect collaboration to create a one-of-a-kind experience that engages visitors with color in ways they never have before,” said Max Wetzel, chief marketing officer and general manager of home centers, PPG Architectural Coatings, U.S. and Canada, makers of Glidden paint. “With the Glidden brand, we know the important role color plays when selecting paint for your home. Color also has a powerful role in our everyday lives, and it is truly brought to life in the Colortopia exhibit.”
“Starting with Disney’s premier full-color film in 1932, our company has been fascinated by color,” said Melissa Valiquette, vice president, Epcot. “That fascination is evident throughout our parks and our resorts and is why we’re thrilled to collaborate with Glidden as we work together to bring Colortopia to life for our guests.”
Colortopia Exhibit Experience
The Colortopia exhibit by Glidden paint is comprised of three zones where guests can experience color in an entertaining, interactive environment:
- “The Power of Color” in this special designed standing theater, guests will enjoy a short presentation that explores the psychology of color by immersing guests in a full spectrum of colors.
- In “The Color Lab”, guests can play Color Mix ‘n Match, an interactive game that allows guests to mix red, green and blue to create bold new colors. A second interactive station, Spinning Spectrums, teaches guests about the persistence of vision through painted spinning discs. Here guests can try to guess what color their eyes will perceive once the multi-colored discs start to spin quickly.
- In “Color Our World”, guests can play with fun color shadows while they wait to receive a magic paint brush, which they can use in the studio to bring the world around them to life with their personal color choices.
Colortopia by Glidden Paint Mobile App
The Colortopia experience extends beyond the exhibit with the Colortopia mobile app and website, allowing guests to bring a world of colorful fun into their own homes. The palette of options include:
- In-Park Mobile Interaction – guests can play an interactive color-matching game that responds to the illuminated walls of the pavilion itself, or they can save the colorful murals created in “Color Our World” to continue the fun at home.
- World Showcase Color Palette – The Colortopia app unlocks Glidden paint color palettes as guests travel around the World Showcase at Epcot. By collecting and saving the unique Glidden paint palettes inspired by each country within the World Showcase, guests can bring home color inspiration from their vacation for use in their own homes.
- Bring a World of Color Home – The app enables users to photograph and digitally paint their own home spaces and décor using unique Glidden paint color palettes inspired by each country within World Showcase at Epcot as well as 96 other Glidden
- Grab Color Inspiration From a Photo – With just a click, the app can match colors from photos from users’ mobile device camera or photo library with the closest shades from the Glidden Users can also colorize their personal photos with a range of vivid palettes.
I’ll definitely be checking this exhibit out on my next visit to EPCOT. Sadly Innoventions has been cleaved in half with only the East hall remaining. Any guesses what will be coming to the western side? Maybe something Frozen, just kidding.