Disney’s “Zootopia” will be the first film from Walt Disney Animation Studios after “Big Hero 6.” To say it has big shoes to fill is an understatement. With two animated films from Pixar in 2015, there were no animated features from Disney Animation. So the marketing team has had a long time to get this one right.
So far, I think they’ve been on pace. There was the unique teaser trailer introducing the world of Zootopia. Now there’s a new poster that reveals how closely Zootopia resembles our world.
The modern mammal metropolis of Zootopia is a city like no other. Comprised of habitat neighborhoods like ritzy Sahara Square and frigid Tundratown, it’s a melting pot where animals from every environment live together—a place where no matter what you are, from the biggest elephant to the smallest shrew, you can be anything. But when optimistic Officer Judy Hopps (voice of Ginnifer Goodwin) arrives, she discovers that being the first bunny on a police force of big, tough animals isn’t so easy. Determined to prove herself, she jumps at the opportunity to crack a case, even if it means partnering with a fast-talking, scam-artist fox, Nick Wilde (voice of Jason Bateman), to solve the mystery.
Walt Disney Animation Studios’ “Zootopia,” a comedy-adventure directed by Byron Howard (“Tangled,” “Bolt”) and Rich Moore (“Wreck-It Ralph,” “The Simpsons”) and co-directed by Jared Bush (“Penn Zero: Part-Time Hero”), opens in theaters on March 4, 2016.