Disney has announced it is bringing all things Minnie Mouse-inspired to Instagram with the launch of @MinnieStyle, the first time a Disney character is getting their own dedicated Instagram account.
@MinnieStyle will showcase Minnie-inspired looks from the global fashion community, every day fashion inspiration, couture and ready-to-wear designer collaborations, celebrities, bloggers and more.
The launch is part of a larger celebration of Minnie’s iconic style that will take place at both New York and London fashion weeks.
At New York Fashion Week, Disney is collaborating with Refinery29, the leading digital lifestyle media company for millennial-minded women, and CONFETTISYSTEM, to create a Minnie Mouse-inspired room, as part of 29Rooms, Refinery29’s interactive funhouse celebrating style and culture, which is open to the public in Brooklyn, NY on September 11 and 12.
Then from September 18 to 20, during London Fashion Week, Disney and the British Fashion Council will host the Minnie: Style Icon exhibition. The exhibition, which has been curated with the help of model and photographer Georgia May Jagger, will bring together photographs from the 1930’s through present day including archive imagery and sketches, celebrity portraits and fashion spreads.
‘I’ve always been a Minnie fan so I’m really excited to be working on this campaign, showing how pop culture can influence fashion in a way that encourages excitement and creativity,” Jagger explained.
Images from the events will be shared via @MinnieStyle.
Minnie Mouse has been a fashion plate since her debut in 1928. Patterned after the 1920’s flapper as portrayed by actress Colleen Moore, her trademark polka dot skirt was inspired by Coco Chanel and her “Easy Jersey” collection. Even today, fans worldwide dress in Minnie-inspired clothing.
To keep up to date with the latest in Minnie Style, visit instagram.com/minniestyle.
[Images courtesy Disney]