A couple weekends ago I noticed that the sweet treats the Confectionery and Big Top Treats at the Magic Kingdom were accompanied by healthier fresh fruit options. At the time I remarked how nice it was to see Disney back up its healthy kids initiative with actual healthy snacks. However, I failed to notice the price tag Disney added to the fruit, if so, I’m sure I would have had a different reaction.
This weekend I recommended the lovely Disney Blog wife check out the fresh fruit option to tide her over until Disney. She noticed that each fruit kabob had but three grapes, one small strawberry, and a chunk of pineapple, but Disney was selling it for $3.29!
That’s insane. For $3.29 you could get a small flat of strawberries and a bag of grapes at the local grocery store. To put it another way, if you wanted a small bowl of fruit (say 9 grapes, 3 strawberries and a few bits of pineapple) you would have to pay $9.87, more than many counter service meals for just a few bite of fruit. I know the fruit bowl at Sunshine Seasons, over at EPCOT, gives you more than that for a lot less.
Yes, I know that Disney wants to offer this snack as part of the Disney Dining Program to show that it too has healthy options. Therefore they have to make it seem like the value is similar to other snack options by pricing it above $3.00. That’s fine, but offer 3 of those small sticks instead of one. The pricing as it stands now means Disney only wants to have healthy options in name only, but isn’t serious about offering them at a price or portion that is reasonable.
Come on Disney! You can do better than that.