Construction on Disney Springs, the new vision for Downtown Disney, got underway earlier this month. It’s going to be a few years before the whole project is done and current vendors in the shopping center are in for an uncertain time. Will crowds continue to come if they have to negotiate a maze of construction walls and relocated parking to get there? Probably yes, but just in case, Disney World has launched a new ad campaign with the goal of keeping Downtown Disney front of mind in locals and tourists alike.
You can follow Downtown Disney on Twitter too: @WDWDowntown.
Will this be enough to keep the crowds coming and keep existing vendors happy while Disney makes room for twice as many shops and restaurants? What do you think?