I think Disney’s marketing team has picked up their game a bit in 2012 and 2013 appears to be getting off to a great start too. Check out how they’ve remade East London’s famous Brick Lane into “8-Bit Lane” to celebrate the UK release of Wreck-It Ralph! If you can’t make it there this weekend, take a virtual tour at http://8bitlane.co.uk/
I hope I don’t have to mention it, but Disney’s Hollywood Studios Pixar Place would be the perfect home for these decoration when this promotion is over. Someone make that happen, please.
Previously: Wreck-it Ralph Sugar Rush Featurette.