Disney fans are you ready to add brings like HGTV, Food Network, and the Travel channel to the portfolio? Nikki Finke’s Deadline Hollywood reports that the word on the street is Disney will purchase Scripps Networks, which owns those popular cable brands and more.
If you’ve been paying close attention you’ll recall that HGTV has been a sponsor at the Flower & Garden festival for the last few years and they’ve been working on other projects as well (like the FrankenWeenie promotion at Comic-Con and “My Yard Goes Disney” TV show).
The thinking goes that Disney needs to add some female supported network channels to its catalog to help balance the male dominated ESPN side. You know, just in case guys ever stop watching sports, they have something to fall back on in cable TV. It might also help Disney finally put together enough momentum to launch a real cable news channel instead of that crap they have now.
Disney may also be attracted to the low cost, high profit potential, a strong cable channel attracts. ESPN has been enormously profitable by demanding high fees and attracting lots of advertising dollars. Adding the Scripps Network shows to that deal would give Disney more leverage and the potential for more cash.
Can you imagine a Food Network sponsored EPCOT Food & Wine Festival? Someone make that happen.
What do you think? Would you recommend this deal to Bob Iger?