ABC’s New Friday Night Line-up Hopes to Recapture its TGIF Ratings

          

Back in the 1950’s up until the 1980’s, Friday night was THE night for television. ABC aired shows like “The Brady Bunch”, “The Flintstones”, and “Leave It To Beaver”, all which are now considered classics in their own right. Then, the 80’s came. All networks had trouble getting shows to pull in a large amount of viewers on a night that had become synonymous with social activity and being outside the house. ABC needed something to make them stand out.

So, in the late 80’s, the ABC team (specifically Jim Janicek) created a family friendly comedy block on Friday nights. Usually consisting of 4 half-hour sitcoms, these shows encouraged families to sit around the TV and relax after a long work/school week. During the 1989-1990 season, they started officially branding it as TGIF.

Taking a cue from the old saying “Thank God It’s Friday”, TGIF (or “Thank Goodness It’s Funny”) started out by airing “Full House”, “Perfect Strangers”, “Family Matters”, and “Just the Ten of Us”. Throughout the block, a group of actors from one of the mentioned comedies would host little clips between commercials. Well, whatever they did worked and the ratings proved it. The block exploded in the 90’s, with other shows like “Hangin’ with Mr. Cooper” (which also has the BEST THEME SONG EVER!), “Step by Step”, and “Sabrina the Teenage Witch” continuing the trend. Eventually, all things must come to an end. After sinking ratings near the end of the 90’s, the brand was removed. The brand popped back up in 2003, but only lasted two seasons with only one show staying on both (“Hope and Faith”).

ABC just announced a somewhat resurgence of the brand this coming TV season. Now in its second season, Tim Allen’s “Last Man Standing” and Reba Mcentire’s new comedy “Malibu Country” (which oddly enough features TGIF alum Sara Rue from “Less Than Perfect”) will make up Friday evenings this coming October. Though no announcement of the TGIF brand making a comeback has been announced, you can clearly see that is what they are aiming for. Two family-centric comedies that start at 8 on a Friday night…the basis of the original format.

I really do hope this works. I have always loved branding when it comes to blocks of TV shows (For example, I loved One Saturday Morning…so stay tuned for an upcoming article) and this is a great way to start that trend back up. Shark Tank has been getting very good ratings in this slot recently, so cross your fingers if works for these two shows as well. ABC did not pick up two other comedy pilots this season, one starring Portia De Rossi and produced by Ellen Degeneres and another starring Mandy Moore, and just by the people involved, those sounded like prime candidates for TGIF.

Are you hoping TGIF comes back in full force? Are you excited to see “Malibu Country” and “Last Man Standing” on Fridays? Do you want to see theme songs come back to comedies like this one? Let me know in the comments below. Until next time…Have a Magical Day!

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About Marshal Knight

Marshal Knight is a Disney lover, entertainment junkie, (impromptu) Country music singer and Root Beer connoisseur who really misses "Bunheads". He is very active on multiple social media sites, including twitter as @Marshal_Knight (twitter.com/Marshal_Knight) and Instagram as @MarshalKnight (instagram.com/MarshalKnight)
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3 Responses to ABC’s New Friday Night Line-up Hopes to Recapture its TGIF Ratings

  1. Mark says:

    I was a big fan of Reba on the WB, which aired with Sabrina when it moved to that channel. And both aired on Fridays. I’m definitely looking forward to Malibu Country.

    I used to watch TGIF pretty regularly in the late 90’s. I really enjoyed a few of the shows that never lasted too long like Brother’s Keeper. Really wish I could get my hands on that one on DVD because it always cracked me up.

  2. Ah! I was a huge TGIF fan and I was just thinking about this lineup early because I caught an episode of Boy Meets World this morning. I really think this was awesome. I know as a kid I looked forward to it and it was a great time to have my friends over to hang out. I don’t know why Fridays are known for such low ratings now. I get that people like to go out but I’m sure there are still kids at home who watch TV, right?

  3. Cathy Viviano says:

    Here’s what I would do re: revamping of TGIF on ABC on Friday nights
    8:00 PM Modern family
    8:30 PM Malibu Country (new show starring Reba McEntire)
    9:00 PM Last Man Standing(??)
    9:30 PM one show with Portia De Rossi & Ellen De Generes
    Move shark tank to another timeslot on ABC (Saturdays?)

Comments are closed.