Marketing for Pixar’s Cars Land really is picking up. This new video attempts to go viral with a really cute idea – Dozens of kids in their Lightning McQueen Toy Cars driving through Disneyland and into Disney California Adventure with the eventual destination of Cars Land. Watch to the end for a cameo by Pixar’s John Lasseter (sporting a Cars Hawaiian shirt, of course).
To me this evokes some of Disneyland’s earliest promotions with Autopia Cars driving down Main Street USA. I mean, come on, who hasn’t wanted to do that.
Update: Disney has released an alternate “high-octane” version of the video. It’s also very cute.