“Where’s My Water” Toys and More Announced

Disney Mobile and Disney Consumer Products announced earlier today a major new line of merchandise based on Where’s My Water?, Disney’s hit game for iOS and other mobile platforms.

Available now at the Disney Store (in store and online) are plush toys of the game’s star, Swampy, and supporting alligators Cranky and Allie. More new products will become available in the U.S. next month.

A second wave of merchandise, arriving this fall, will expand the line to include a physical game, stationary, home accessories, and more.

Disney is obviously taking on those hungry green pigs in the mobile franchise consumer products space. Taking advantage of Where’s My Water‘s popularity is a no-brainer.

Since launching in September 2011, Where’s My Water? has hit the No. 1 spot on Apple’s iOS App Store in 80 different countries. Later this year, Disney will debut a 12-episode web series titled Where’s My Water?: The Adventures of Swampy.

Can a feature film be far behind?

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About Mike Bastoli

Mike Bastoli has been blogging at The Disney Blog since 2009. Until 2011, he covered Pixar Animation Studios on his own website, The Pixar Blog, which became one of the most popular on the Web dedicated to Pixar news, the New York Times calling it the “definitive unofficial chronicler of the animation powerhouse". In 2011, Mike expanded his coverage to the entire world of feature animation, renaming his site Big Screen Animation. He retired Big Screen Animation in 2014 and is considering future writing opportunities. Besides Disney, Mike is an avid fan of Apple and The Beatles. He resides near Toronto.
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One Response to “Where’s My Water” Toys and More Announced

  1. Meghan says:

    I’d see more of a television series happening over a feature film. TV-movie, at best. Still, it’s nice to see Disney taking advantage of the game’s popularity. It’s a fun game and I’m glad it took off.

Comments are closed.