SeaWorld announced today that they will lay off 129 people in their Orlando theme parks. No word on which kind of employees, but one assumes salaried cuts provide the most bang for the buck.
Disney reported essentially flat attendance for the most recent quarter, while Universal reported attendance gains of 36%. This is undoubtedly the Potter effect. SeaWorld obviously struggled more than Disney in the face of Universal’s gain, but Disney should be cautious about resting on laurels. The competition seldom rolls over and goes away quietly.
What do you think Disney’s response to this economic environment should be? SeaWorld provides one answer (retrench and save money), while Universal goes another direction (build big, market big, and sell tons of toys).
More about SeaWorld’s layoffs at the Orlando Sentinel.