Hyperion Wharf announced to replace Pleasure Island

The once popular Pleasure Island section of Downtown Disney had fallen on hard times. attendance was low, employees were being let go, and even its once-popular nightly New Years Eve celebration had lost some of its magic. Add a few other factors, such as the higher pay scale for equity actors, to that and Disney executives knew they had to do something. The fruits of that decision were made public today with new concept art for Hyperion Wharf, a completely re-imagined plan for what was once Pleasure Island.

“We have made great progress since first announcing our vision to bring new shopping, dining and entertainment experiences to Downtown Disney, many of which can’t be found anywhere else and have already become guest favorites,” said Keith Bradford, vice president of Downtown Disney. “We look forward to providing even more ways for our guests to enjoy Downtown Disney, while at the same time creating new jobs for Central Floridians.”

A nostalgic yet modern take on an early 20th century port city and amusement pier will evolve Pleasure Island into “Hyperion Wharf.” By day, the bustling port district will draw guests in with its stylish boutiques and innovative restaurants and by night, thousands of lights will transform the area into an electric wonderland.

What I notice about these designs is how similar they are in feel to Disneyland’s Downtown Disney. It’s a garden park feel, with spots for entertainment, and two-level buildings with shops below and restaurants above. Much more urban than mall. I definitely like that they’re going in that direction.

Taking its name from Hyperion, the Greek god of light, as well as the street on which Walt Disney built his first major animation studio, the wharf district will also feature a relaxing lakeside park and enhanced pedestrian walkways. Its diverse eateries will expand dining availability at Downtown Disney by more than 25 percent.

“Hyperion Wharf will offer guests of all ages a vibrant atmosphere and new experiences that can be enjoyed by day or by night,” said Bradford. “Whether looking for a great place to dine with the whole family or a place to relax and enjoy live music, Hyperion Wharf will provide the perfect setting for guests to make new memories with us.”

In addition to the new wharf district, numerous other projects are underway at Downtown Disney, including:

  • an extensive renovation of Lego Imagination Center, which will increase its overall footprint by nearly 3,500 square-feet and add new Lego exterior models featuring scenes from classic Disney movies;
  • enhancements at AMC that will take the movie-going experience at Downtown Disney to the next level with new digital technology, a paradigm-shifting Concession Stand of the Future and Florida’s first Fork & Screen Theater; and
  • numerous new or renovated retail shops and merchandise vignettes, as well as additional atmosphere entertainment, throughout Downtown Disney.

Combined, these projects are expected to create an estimated 600 construction jobs, 500 restaurant, retail and entertainment jobs and support 100 vendor and supplier jobs. That’s always good thing for an area still struggling to recover from the recent great recession.

Yes, I know there is one thing missing from this announcement. The return of Adventurers Club. But I think we’ll have to write that one off to Yesterland for good now. So, besides not having an Adventurers Club, What do you think?

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8 Responses to Hyperion Wharf announced to replace Pleasure Island

  1. Some thoughts on Disney World's announcement of "Hyperion Wharf" to replace "Pleasure Island" http://bit.ly/8X9wFG

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  4. Disney Echo says:

    Check out the (currently, but growing) six pages of comments from Adventurers Club fans on the Disney Parks blog! I bet Disney didn’t expect this kind of reaction to Hyperion Wharf. Add your comment, too: http://disneyparks.disney.go.com/blog/2010/11/first-look-waterfront-district-hyperion-wharf-among-plans-for-downtown-disney/

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  7. Giovanni Abrate says:

    I think it will probably be an improvement over Pleasure Island, which was an Eisner idea, anyway. I do miss the Virgin Megastore in DD, I hope they can find another sponsor for a first class media outlet.

  8. MissBlondie says:

    I’m just sad that Disney seems on a mission to shut down it’s adult nightlife. Boardwalk is the last bastion (Atlantic Dance Hall, Jellyrolls) – and they seem to be doing their darnedest to make that go down the tube too. Try catching a bus directly to Boardwalk from the Magic Kingdom or any resort on a Saturday night… they don’t exist. The ferries stop running at 10 pm. So you have to go to the transit station and beg a ride from the last Hollywood Studios bus. I see Disney announcing in the next couple of years that ADH and JR’s aren’t making enough money too… well gee, I can’t imagine why.

    And from what I’ve heard from several people that used to work for Adventure Club – it was still making plenty of money when they started to shut it down. Disney just made an executive decision to make a homogenized family friendly expansion of Downtown Disney.

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