Jay Rasulo talks about his time as Parks chief

Jason Garcia at the Orlando Sentinel has a talk with Jay Rasulo about his time as head of the Walt Disney Parks & Resorts division. Sadly it’s a bit of a one sided fluff piece.

Rasulo said his approach was “based on making our existing destinations the strong ambassadors of the parks-and-resorts brand that they could be, whether through investment, pricing strategy, marketing strategy.”

Rasulo worked aggressively to extend Disney into vacation venues beyond its theme parks. Under Rasulo, Disney approved a multibillion-dollar expansion of Disney Cruise Line, more than doubled the time-share inventory of Disney Vacation Club, and started the Adventures By Disney guided-tour operation. “We need to be known as a player in the family-vacation business,” Rasulo said.

Now the real estate guy will trade shovels for spreadsheets as CFO of the Walt Disney Company. Hopefully someone will keep a watch on him.

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