The Collegiate Licensing Company and Disney Celebrate Rose Bowl and BCS Championship Teams with New Line of Limited Edition Tees
The collection will feature the logos of the participating teams – Oregon and Ohio State in the Rose Bowl and Alabama and Texas Universities in the BCS National Championship Game – featuring some of Disney’s most beloved characters including Mickey Mouse. Available beginning December 30, the T-shirts will be sold at www.DisneyStore.com, Disney Store locations in the markets of the participating universities, and at Disneyland Resort in Anaheim, California.
“We’re excited to offer college football fans commemorative T-shirts to celebrate their team’s success through this limited edition Disney line,” said Scott Bouyack, CLC’s Vice President of Apparel Marketing.
“The combination of the iconic brands of the participating universities and our world renowned Disney characters makes for a one-of-a kind collectible for passionate college football fans,” said Stephen Teglas, vice president and general manager of Fashion & Home for Disney Consumer Products. “With four of the best teams in college football playing right here in Southern California, we thought this was a great way to showcase support for fans and welcome visitors.”
The Rose Bowl and BCS merchandise is the latest offering by CLC and Disney Consumer Products (DCP). DCP and CLC have collaborated to develop co-branded college infant and youth/toddler merchandise, which is available at Walmart stores, as well as other merchandise lines sold through Disney theme parks and Disney retail outlets.
Proceeds from the sales of Disney college merchandise will help support the participating universities, the BCS, and the Rose Bowl. CLC is the licensing partner for the Bowl Championship Series (BCS), the Tournament of Roses, The University of Alabama, and The University of Texas. The Ohio State University and the University of Oregon manage independent licensing programs but worked with CLC on product development.