Name change for Disney Dining Experience card

I no longer use the Disney Dining Experience card, but I’m still on the the mailing list for some reason. It’s no big deal because now I know that on the occasion of the 13th annual Epcot International Food & Wine Festival, Disney will be switching to a new name for the Disney Dining Experience.

The festival, which will take place from September 26 – November 9, 2008 will celebrate Cities in Wonderland, and following that theme, the dining club will be renamed “Tables in Wonderland” as of September 15, 2008.

This new name will not alter any current benefits. But it will help distinguish the card membership from other dining privileges at Walt Disney World Resort that bares a similar name to the Disney Dining Experience.

I can testify that it has been a source of confusion for many. But I have to wonder about the program name. Disney has never really branded their WDW Resort under the “Wonderland” name. Instead they’ve reserved that for specific events.

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One Response to Name change for Disney Dining Experience card

  1. Zach says:

    Sounds like a very strange choice to me. The DDE name wasn’t perfect, for the reasons you cited, but couldn’t they have come up with anything better?

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