Comments on: Opening Night Sleeping Beauty at the El Capitan http://thedisneyblog.com/2008/08/29/opening-night-sleeping-beauty-at-the-el-capitan/ Disney News and Information -- by fans, for fans Fri, 20 Nov 2009 14:16:57 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Tim Lenz http://thedisneyblog.com/2008/08/29/opening-night-sleeping-beauty-at-the-el-capitan/comment-page-1/#comment-11060 Tim Lenz Tue, 02 Sep 2008 05:09:23 +0000 http://thedisneyblog.com/?p=4266#comment-11060 the one thing that i find most interesting about this is that the sleeping beauty walk-through opened two years *before* the film was released. modern disney would never take that kind of gutsy risk before they knew whether a film was going to succeed or not. it actually seems like any new property-based attraction is used to extend or rekindle the film's popularity. there's really a lot of missed marketing and hype-building potential in the parks, but i guess with so many other ways of doing that now, it's just not viewed as necessary. the one thing that i find most interesting about this is that the sleeping beauty walk-through opened two years *before* the film was released. modern disney would never take that kind of gutsy risk before they knew whether a film was going to succeed or not. it actually seems like any new property-based attraction is used to extend or rekindle the film’s popularity.

there’s really a lot of missed marketing and hype-building potential in the parks, but i guess with so many other ways of doing that now, it’s just not viewed as necessary.

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