Steve at How To Split an Atom writes about three Disney Rules for Marketing. But really the rules apply to just about any business that has a product or service (and who doesn’t!). Here’s the first rule to get you going:
It’s not what you see, it’s what you don’t see.
In Disney, no matter how hard you look you’ll never see a piece of trash laying anywhere for more than five minutes. It’s not something you notice if you’re not paying attention, but when you go there you have a sense that you’ve entered a world that is just a little more clean and pure than the one you left.
Image management is not always about adding good features, it is just as important to remove the ones that detract from what you’re trying to convey.