Hong Kong Disneyland fine tuning strategy

The word coming from Disney’s first mainland Asia theme park these days is that there is a light at the end of the tunnel. The park is reporting higher attendance levels attributed to the “Year Of the Mouse” festival and Disney attuning its offerings to be more in line with local customs (think Mickey Mouse in a Mao Suit).

They also are reportedly targeting Chinese Yuppies. That’s young upwardly mobile folk with disposable income. That seems to be a no-brainer. If you want visitors you have to market to those who can afford to travel to see you.

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