Rick Munarriz covers the theme and amusement park industry for the Motely Fool. Lately he’s written about a lot of closures and struggling parks. And yet, there are a few of these parks out there that are going along strong. Munarriz’s latest column posits one possible explanation. They’re reaching out to guests on the Internet via social media and social networks.
Aren’t regional amusement parks the original social networks? When
parks were built at the end of trolley lines, they were the ultimate
social destinations. That spirit hasn’t died.
That’s a great point. I know Disneyland houses any number of social networks at any time. From the swing dancers, to the goths, and of course, cast members. Walt Disney World is different, but if you look, there are a few social networks around.
I expect that how Disney and other theme parks deals with these social networks and create new ones, will forever change the way we view and interact with theme parks over the next few years. If anyone is interested in exploring this subject more, drop me a line and I’ll send you an invite to a wiki on the subject. (Read)