ABC News reshapes itself for web, new generation

The New York Times has an interesting story on how ABC News is reshaping itself to be relevant in the internet age.

ABC is the only major broadcast network that is using the staff of its evening newscast to produce a separate and distinct daily program for a Web audience. The 15-minute Webcast often features Mr. Gibson in the anchor chair, but the similarities end there: the segments can run long, and they purposely look raw and personal, as if they were made for MTV rather than ABC.

This is one of the reasons ABC News continues to ride atop the ratings. They’re able to appeal to a much wider audience by diversifying their method of delivery.

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