Disneyland Resort’s Second Gate approved for Extreme Makeover

Word is making the Disney blog circuit that the Walt Disney Company board of directors have chosen which vision to follow when it comes to fixing Disneyland’s second gate, California Adventure. Very few details have emerged, but the number I’m hearing tossed around is $1.1 Billion (give or take 10%). This is just for the park itself, a separate budget is included for hotels and vacation club expansion and for continual improvements over at the original theme park, Disneyland.

This is good news. $1 billion is about 30% more than was originally spent on the theme park in the first place. Which proves, if you’re going to do something, it makes more sense to do it with quality the first time around instead of trying to cut corners or short change your customers. There are a lot of challenges ahead for those looking to fix the flaws. Line of site issues, a general theme that does nothing to inspire, and a lack of a main street type area to name a few. Bob Weiss, an Imagineer who had a hand in the original concepts for Disney-MGM Studios and Disney’s America, has been brought back into the fold to oversee the relaunch project.

When it comes down to it, that’s what this is – a relaunch. It’s going to happen in phases, they can’t just shut the park down for a few years to redo everything, but it’s going to happen. At the end, perhaps at the 10 year anniversary, I’m hoping that in addition to a new jewel of a park, one that deserves to be across the square from Walt’s original crown jewel, there will be a new name, a new brand. One that deserves to have the Walt Disney name preceding of it.

For more exciting details, plus some information on Lucasfilm’s growing Disney partnership, visit Blue Sky Disney.

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One Response to Disneyland Resort’s Second Gate approved for Extreme Makeover

  1. Bob Weiss will be a great force for the DCA redux. He was creative lead on the original Disney-MGM Studios, WDW. He is an architect by training and a most imaginative guy. I was privileged to be an Imagineer and serve on that first Studio Tour team–creating all the live elements for the major attractions and inventing “Streetmosphere” (the program and the word. (a.k.a the far less interesting, “Citizens of Hollywood.”) Bo, like Michael Eisner and Marty Sklar, always put the idea first. Creativity uber alice.

    Hopefully Bob will have the freedom to assemble the team he wants to craft a new park, rising out of the current mess, even if he has to “nuke” some good stuff, what little is there. It will also make sense for him to recruit former Imagineers. It remains to be seen if they would accept his invitation to the party.

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