Dropping Buena Vista

Ending an era, Disney’s going to drop the "Buena Vista" name used for Buena Vista Distribution and Buena Vista Home Entertainment, in an attempt to strengthen the Disney name.  From Bloomberg:

Before Buena Vista, Disney’s pictures were distributed by Columbia Pictures, United Artists and RKO Radio Pictures.

Named for the Burbank, California, street where the studios and corporate headquarters are located, Buena Vista became Disney’s name for divisions such as its music group and software publisher.

Don’t forget Lake Buena Vista at Walt Disney World Resort, too.  I was relieved to see this:

The company will continue to use the Touchstone, Miramax and Pixar film studio names.

Touchstone and Miramax are branding for films that wouldn’t fit the "Disney" image.  "Disney" is supposed to mean something distinct, and if the company wants to continue to make movies that don’t fit that image, it needs those brands.  "Buena Vista" is used in many other places that have nothing to do with The Walt Disney Company, so it is probably good to retire it.

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About Whit

Whit Honea is the author of The Parents' Phrase Book. He lives in the L.A. area with his wife and two boys. You can find his writings and other works all over the Internets. Now available on Twitter.
This entry was posted in Corporate, DVD, Film, History, Movies, Uncle Walt, Walt Disney Pictures, Walt Disney World and tagged . Bookmark the permalink.

One Response to Dropping Buena Vista

  1. Dude says:

    Disney is also (sadly) changing the name of the Vista Federal Credit Union to Partners Federal Credit Union after its merger with Disneyland’s Partner’s Credit Union is complete.

    What a terrible loss of history…

Comments are closed.