If you build it they will come. That’s what Disney CEO Bob Iger is hoping with the newly revamped Disney.com. Disney is now serving over 100 million videos a week, but so far the advertising revenue isn’t there.
"The advertising industry is behind where it should be," he said, and
Disney intends on educating them as to the opportunities that its
new-media initiatives hold.
That’s good news for all the other online entities. As Disney and its competitors drag more advertising revenue online, some of it should be spread around for all the little players (like me!) as well. There’s more in the Hollywood Reporter.