Disney’s relationship with China

This story shows that Disney’s relationship with China goes much farther than just a theme park. In fact, Hong Kong Disneyland is only a gateway into the world’s largest market.

"Our research has found that Disney parks help to increase the overall
awareness of the Disney brand," [a Disney spokesman] said. "There is good synergy
between other Disney products and our parks." Although Disney
does not release specific financial information, management has
invested heavily to expand its presence in China.

The question is will Disney be able to overcome the cultural differences with a nation that has minimal experience with the Disney product and no experience with Disney style themeparks?

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