Bob Iger president and CEO of the Walt Disney Co. returned to his alma mater earlier this month to launch it’s new Capital Campaign. As part of the visit he held a ‘pitch session’ where four students were given 30 seconds to convince Iger of the worthiness of their ideas. THis was the winning one:
Maya, a theatre arts management major, proposed that Disney should offer discounted tickets to its Broadway plays for underprivileged children. “If Disney Theatrical could start a program that makes theater affordable for any underprivileged child and their parent, it could start a trend that could last forever,” said Maya in her pitch to Iger.
For winning the contest Maya earned two VIP passes to Walt Disney World and a meeting with Disney Theatrical to discuss her plan. (Link)