Crunch time for Mobile ESPN

Disney’s mobile telephone and sports new service Mobile ESPN is a flop.

Mobile ESPN is estimated to have 30,000 users by the end of the year,
compared to the 240,000 predicted when Disney launched the service in
February. Merrill Lynch & Co. analyst Jessica Reif Cohen said in a
report that the service will cost the company about $80 million this
year.

Hmmm. Maybe the studios isn’t the only place Disney should be looking to cut back from. No, I mean the prices. Sports stories and scores are available all over the internet these days. Mobile ESPN just isn’t competitive with getting scores emailed to you on your blackberry or sidekick. Why would someone want to add another service.

Okay, I just went over to Mobile ESPN and the prices appear to have been lowered a bit. But that $24.99 a month for the total package still sticks out as too large. What do you say, did you look at Mobile ESPN and say no? If so why?

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

One thought on “Crunch time for Mobile ESPN

  1. RisingSunofNihon

    I did take a look at what Mobile ESPN had to offer, but decided not to subscribe for the reasons you listed above. It’s way too easy to get free scores and updates wherever you are. Plus, if your phone already has a web browser (like mine) then there’s really no point to getting this kind of service. And that price? Way too high.

Comments are closed.