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Kelly Blue Book Cars Promotion

Kelly Blue Book has announced the ‘blue book values‘ for some of the characters in Pixar’s animated feature ‘Cars’. Lightning McQueen reportedly clocks in at $1.5 million. Of course, there’s a contest. If you can get yourself to one of these 8 cities (Boston, Chicago, Dallas, Detroit, Los Angeles, New York, Seattle, San Diego) go ahead and enter for a chance to see Cars at an early screening.

Whomever came up with the idea to market the movie Cars through the usual automobile marketing media had a really great idea. Of course, I feel like a sucker giving my personal information away to all these companies that will just want to sell me something.

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2 thoughts on “Kelly Blue Book Cars Promotion”

  1. Man, that was totally worth giving up my personal information for! I got two tickets in the mail for the Seattle screening, and WOW! Pixar’s done it again! Check out the Window to the Magic Podcast on Sunday, June 4, for my review.

    Thanks Disney Blog, for letting me know about the sneak preview!

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