Iger pushed over the edge by Parade

Bloomberg news is reporting that Bob Iger made the decision to acquire Pixar while watching a parade at the new Hong Kong Disneyland theme park. While watching the parade it appeared that all the new characters were from Pixar films, not Disney ones.


"It really hit me hard that we had had 10 years of real failure," Iger said. "Keeping animation strong is incredibly vital."

This is a huge indictment of Eisner’s final 10 years, something I expected Iger felt, but had never heard him say publicly. Now we know that Iger feels as the fans do.

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