Although Walt Disney World doesn’t have the highest theme park admission price in Central Florida, that honor goes to Sea World, it does feel that a price change of 3-5% can be withstood by the market. They did just experience another strong year of growth, but the numbers still aren’t there to justify adding another gate. So… how to control growth while maximizing profits? Raise the admission price.
With the ‘Magic Your Way’ tickets they implemented last year it pays to stay for 7 days. They’ll cut your ticket price almost in half with the knowledge that you’ll be at their parks and resorts buying food and trinkets instead of visiting other Central Florida attractions. (And it seems to be working, Universal Orlando had dismal growth this year).
If you’re planning to visit the Walt Disney World resort in 2006, has the ticket increase changed your plans at all? Let us know in the comments.