How Wired are Disney’s Themeparks

Wired News looks at some of the new uses of technology at Disney Themeparks. Some of these are very cute, some fizzle. The most effective ones are when they are used to further the story. This is why PalMickey works, he helps the guest tell their own story. This is why Turtle Talk with Crush is so great, it puts the guest in the story. It’s why the Play At Home Buzz Lightyear game at Disneyland is so cool, it let’s the guest revisit the story after they’ve left the park. (Great marketing too, keep them thinking about the park and they’ll be itching to come back.)

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