The master plan is brilliant: Get folks to the parks. Then make sure
they don’t forget about the parks when they return home. Along the way,
a young generation will start thinking that Disney is cool again, and
that’s crucial, since rival film studios are wresting the animation
crown from Disney.
At The Moteley Fool Rick Munarriz writes about the strategic aspect of Disney’s VMK MMORG. I wish I had the time to play a little bit.