Disney fights to keep kids attention


As the Imagineers see it, Walt Disney was the original gamer. When he
created Disneyland in 1955, he wanted it to transcend the carnival-type
rides already familiar to consumers. Instead, he sought to marry
technology and storytelling to take children and their parents, too,
into virtual worlds.

With the trend toward tech-savvy kids Disney is having to reposition itself to keep their attention. This ranges from the recent MMORGs they’ve launched or announced to themepark attractions (warning sound intensive!) you can participate in from the Internet (talk about stealing a scene from Down and Out in the Magic Kingdom). The Orlando Sentinel explores the challenges .

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